Your Platform for Success.
10 reasons you absolutely need a website?
Here are our 10 reasons why every business needs to have a website.
- Level the playing field
A website allows small to medium size enterprises to compete on the same level as the corporate giants.
- Instant credibility
How often have you checked a businesses website before making a purchase with them. Your potential customers are doing the same with you, and if they don't find you, you're missing out on valuable opportunities.
- Give your company a voice
Have you ever wanted to inform your customers of a special promotion, job opportunity or new offering. A website is the perfect way to do this.
- Expand your reach
More than 2.4 billion people use the internet. This is a huge opportunity. You can also reach a global market.
TV and Radio Ads are expensive, and brochures are very time consuming. With a website you can reach thousands of potential customers in a day without even blinking.
- Better branding
By getting a website you will also get customized email addresses which will make your customer communications much more professional.
- The perfect portfolio
A website is the best place to showcase all your work, and what your happy customers are saying about your business.
You website is promoting your business 24 hours a day. Every single day of the year. Even on leap day!
We define leverage as doing something once, and making it work for you forever. A great website is best ways to create leverage in your marketing efforts. Create your website once and it'll work for you forever.
If you ran a TV advert and you had 1000 customers call you on the same day you would probably miss most of those calls. But if you directed them to your website and had everyone fill out an enquiry form you can get back to them in your own time.
I already have a website.
If you already have a website, we encourage you to take a look at the current web standards to ensure that your website is up to scratch. If you are looking for support and upgrades we can also help you. Take a look at our maintenance page for more information.
What do I need to create a website?
Here is a quick generic check list of requirements before you can move forward with creating a website.
- A high resolution logo.
Your logo is the first thing that a prospect will see. It's important that you have a good quality logo. If you dont have a logo or you want to to create a new logo click here: Logo Creation
- Some information about your company
This section is all about WHY prospects should choose you. Remember, the more you educate your clients, the more likely they are to choose you and their preferred service provider.
- Your Vision
Your vision is all about what you want to achieve in the future. If you educate your customer to your vision they are far more likely to choose you.
- Your Mission
Your mission explains what you are doing now and how you plan to achieve your vision.
- Your USP
Your USP is your unique selling proposition. What makes you difference from other companies offering a similar service or product?
- Your Vision
- Some information about your service offering or available products.
It is important to educate your clients as to why they should use you. The more information you give about each product and service. The more power you give the user to make an informed decision. It's also a good idea to include some details about your process, How you communicate with your clients, turn around times, warranties, etc.
- Good Quality Images
The more the better. We recommend at least 5 images on any website. Pictures are a great way to add value to your website. If you sell products, a picture of each product will help to your customers visualize the products and encourage them to buy it. If you offer a service, pictures of the service being rendered go a far way to show the customer what they can expect.
- Customer Testimonials / Brands that you have works with.
There is no better way to seal a sale but showing a customer proof that other people who have made use of your service are happy. If you have worked with companies, it adds great value to include their logos on your website.
- Accreditations / Certifications
If you have any certificates such as a BEE certificate, or any other certificates these should be included. If you are in an industry that required any accreditations it is important that you include these.
- Other Special Links
Do you have any social pages, Facebook, Twitter, etc. Are you affiliated with any other companies, Do you have any partnerships? It is important to include references to these.
- Contact Details
The more options you give to your prospects, the more likely they are to contact you.
- Email Address
- Landline numbers
- Cell Numbers
- Fax Numbers
- Physical Address
- Postal Address
- Your budget
A website is not a product, it is a custom service. There is no fixed price. So try to create a realistic budget according to how much you are willing to invest in this project, and remember - as with all things, you get what you pay for.
- Your Timeline
How soon do you need the website? Remember - Rome wasn't built in day. So if you need something urgently you may need to compromise on the scale.
What makes It's Your Web the best Web Designer in South Africa?
We have PASSION coming out of our ears.
We LOVE technology, entrepreneurship and innovation.
We're committed to growth and improvement.
We're devoted to helping every small business have a presence online.
We're proudly South African and B-BBEE compliant.
We're determined to enhance the way that users interact with the internet.
We believe in transparency.
We strive towards enhancing education through online channels.
We're helping people achieve financial freedom.
We're helping our clients work from anywhere.
We care about our clients, and making sure that their investment is a lucrative one.
We respect karma. We don't take advantage of our clients. We help educate them.
We enjoy what we do, and we have fun doing it!
We look after the people that look after us.
What is the investment cost of designing a website.
We offer a customized solution to suit your budget, requirements and other needs.
We're saving you money by offering a solution that suits you, instead of over charging you on a one size fits all solution.
Inline with our belief in transparency the price you see on your quote is the price you pay. We don't build up your expectations by advertising prices that don't offer a full solution.
We keep our costs low and as a result our prices are extremely competitive.
By how much will my revenue increase once I invest in a website?
Your website is a tool that will give you a strong, memorable and trustworthy brand. It's a platform to educate your client on the benefits of your product, and a great medium for finding new leads. But a website still needs people looking at it. The more people that see your website the greater increase you will see in your sales and revenue. Take a look at our marketing section to see how you can dramatically increase the amount of visitors to your website.
Why shouldn't I try to build a website myself?
We have nothing against website builders. But we also believe that you get what you pay for. If you pay peanuts, you get monkeys.
Here are some things to consider before attempting to build your own website.
- It's Time Consuming
While most of these website builders offer drag and drop functionality, it's a new tool that you will have to learn, and master if you want to use it effectively. If you don't invest the relevant amount of time into mastering the tool and building a beautiful website, than your project will go incomplete and you will be back here looking for a professional solution in 6 months. Also don't forget opportunity cost - the more time you spend trying to perfect your website, the more money your lose by not working on your business.
- You need to be Graphic and Brand Designer
A great user interface is one of the most important features of your website. It is important that you have a crisp, high quality, high resolution logo. You need to have a good understanding of typography, which fonts work well and which fonts don't! You must understand the impact and the emotion created by different colours. And most importantly, your website needs to appeal to your target marketing, not what you like.
- You need to be a Front End Developer
You may be able to put together a stock standard solution, but its not going to stand out from the crowd. As soon as you start trying to optimize the flow of your website or add interactive features you are going to need spend a copious amount of time learning how, or you are going to have to hire a freelance developer who is going to end up charging you as much as you would have paid for a full solution in the first place. Don't forget things like mobile optimization, is your website responsive to mobile? 91% of internet users in South Africa have a smart phone, if you are not catering to them, you are missing out on a huge opportunity.
- You need to be a Digital Marketer
In order for a website to be successful you need to generate organic traffic, this is website views coming from search engines. You need to practice good SEO techniques in order to achieve a high ranking on the search engines. The rules of SEO are rapidly changing and you will need to commit time to keep up with the latest trends and techniques for keeping your website ranking. Other ways that you can boost traffic is with link swops, online advertising through paid channels such as PPC. If you are not comfortable using these channels than you won't get the full benefit out of having a website.
- You need to be a Software Engineer
You need to make sure that your website is listed with with Google Webmaster Tools and Bing Webmasters tools. In order to do this you need to have a auto updating XML index page which shows the search engines what pages are contained in your website. These tools provide you with reports as to how well your website is ranking. You need to commit time to understanding and analysing these tools in order to get the full value out of your website. You also need to analyse your hosting report data such as load times, uptime and traffic stats. You also need to set up Google Analytics, this allows you to view reports about how much traffic your website is getting, where it is coming from how long people are staying for, which pages they are visiting, etc. Analysing this data accurately and in depth, and making adjustments accordingly, can be pivotal to the success of failure of your website.
- You pay more in the long run
- Monthly Premiums
Remember that the price you pay is not always the first price you see. Most of the website builders are free until your website gets big enough, then they start charging you a bloated monthly premium and the only way to get out, is to shut your website down.
- They own the website
With almost all of these website builders you are renting a service, so you will never be able to transfer your website. They technically own your website. Which means you are locked down to their service fees, until you get a website developed.
- Cant upgrade the website
Even if you are just starting off, you will inevitably want to upgrade your website, but if you have built your website on a website builder there is a limited opportunity for upgrades. If you decide to upgrade, you will need to pay to have your website developed from scratch anyway, and your valuable time and effort will go to waste.
- Monthly Premiums
Remember that if your website is not of the best quality you will actually drive away potential customers. A professionally designed website will quickly pay off its investment cost and will be worth while in the long term.